Childbirth Educator Launches On-Demand Lactation Support

Jada Shapiro is the founder of Birthday Presence and Boober. Birthday Presence provides childbirth education classes, doula matching services, breastfeeding, newborn care classes, infant CPR. All the classes and services you need to prepare to become a parent, and the transition to parenthood.

About a year ago, Jada launched Boober, an on-demand lactation matching platform where you can find same day, in person, expert, vetted lactation care. As simple as one text. It’s been really exciting. People text multiple times throughout the day, saying “I need breastfeeding help”. They get matched to available local lactation consultants or councilors depending on their needs. And Boober has really been a game-changer in the community.

When you need lacation support, you really need it now. You can’t wait. If there’s a lot of pain involved, if there is low milk production, if a baby is not gaining weight, then you truly need that on-demand lactation support. People who want to breastfeed are much more likely to continue if they can get support immediately.

Hospitals want to help, but are not always as supportive toward breastfeeding, mostly because of the lack of time. The average visit in the hospital with lactation consultant is 5-10 minutes. When you hire a personal lactation counselor to come to your hospital or home, they sit with you for 90 minutes to 2 hours, to really individualize this process to give you the support you need, and to help the baby latch on better.

See Jada in action: Breastfeeding 101 – A New Mom’s Guide

About Our Expert: Jada Shapiro is a DONA-trained birth and postpartum doula, certified Kangaroula^SM,  a Lamaze-trained and Birthing From Within trained childbirth educator, a certified lactation counselor (CLC), birth photographer, and mother to a 9-year old. Jada, has assisted hundreds of births and worked with over 1,000 families in the classroom and in their homes. Visit: birthdaypresence.com and GetBoober.com